Sir, this is an Arby’s: Why Brand Twitter won’t take a stance against war with Iran

This is a compelling experiment in social media dynamics. Just don’t expect an answer from Wendy’s or anyone else. Last night, Ken Klippenstein, a reporter with The Young Turks and The Intercept, kicked off an experiment with Brand Twitter. Starting with Sunny Delight, he began DMing brands, asking them to condemn war with Iran. Read Full Story